Meet Lily Cole

Lily Cole is our new brand advocate. We’re delighted to have her on board, and caught up with her to ask a few questions.

Why did you decide to become an advocate for The Body Shop?
I have long been an advocate of the potential of using business and consumer power to cause positive change. It feels amazing to be supporting a brand who are pioneers in that way of working.

What inspired you to become an activist?
Edmund Burke said, “All that is necessary for the triumph of evil is that good men do nothing.” I used to have that quote on my bedroom door growing up! I’m not saying I’m a good man, but I think as soon as you are aware of injustices you have a responsibility to try and address them… although I still see myself as a developing activist!

Do you feel that views of beauty are changing?
I feel like people are questioning superficial values and looking for real value instead. True beauty comes from within, and I feel that more and more people are beginning to realise that.

Watch the video for more Lily!

Tags: lily cole activism the body shop thebodyshop beauty with heart